07. Video: Confidence Interval Applications

Confidence Intervals Applications

Though you were comparing the average heights of coffee drinkers to non-coffee drinkers, there are a number of other applications that use a comparison for the means of two groups.

A/B testing is one of the most important to businesses around the world. In this technique, you are changing something about your web layout to understand how it impacts users. You ideally want to provide a page that leads to more clicks, higher revenue, and/or higher customer satisfaction.